<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Jaineric]]></title><description><![CDATA[Rishabh Jain's Portfolio]]></description><link>https://jaineric.com/</link><image><url>https://jaineric.com/favicon.png</url><title>Jaineric</title><link>https://jaineric.com/</link></image><generator>Ghost 4.32</generator><lastBuildDate>Mon, 20 Apr 2026 02:54:39 GMT</lastBuildDate><atom:link href="https://jaineric.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[On Prototyping]]></title><description><![CDATA[<p>This is a developing thought so I might come back and change things but fundamentally: the thought is that at the moment Figma prototypes with all their bells and whistles of variables, logic and overlays can only prototype deterministic systems. Turning figma into a turing machine ensures that (I might</p>]]></description><link>https://jaineric.com/on-prototyping/</link><guid isPermaLink="false">673f6cd92a884f03ca3755cc</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Thu, 21 Nov 2024 19:08:37 GMT</pubDate><content:encoded><![CDATA[<p>This is a developing thought so I might come back and change things but fundamentally: the thought is that at the moment Figma prototypes with all their bells and whistles of variables, logic and overlays can only prototype deterministic systems. Turning figma into a turing machine ensures that (I might be sketchy on thie theory. REVISIT) if sufficiently complex, it can give a good enough approximation of most modern software products. This can be a largely design(er) driven exercise. </p><p>The case for making only Figma prototypes breaks when you see that Figma&apos;s prototyping system is inherently incapable of representing and capturing the behaviours of probablistic systems(like ML models, LLMs, CV models etc). At best it can capture one state out of a myriad. This severely limits the ability of a designer to effectively model and design the behaviours of such a system. That limits their effectiveness as a communication/bridge builder between engineers and designers. </p><p>It is easy to create (on paper) great experiences that AI systems wont be able to reliably adhere to. Solving the AI adherence/alignment problem is out of scope for this discussion but the argument is that there is a lot of potential benefit in using quickly codeable &quot;sketches&quot; that give designers and engineers an artefact to anchor around.</p><p></p><p>HOLY SHIT I JUST SAW LANGGRAPH STUDIO</p><p></p><p>This changes everything. being able to &apos;play&apos; with agentic architecture itself opens up avenues for problem solving beyond what a &quot;Figma prototype with API calls&quot; could achieve. Ik, you were not the only one thinking about supercharging figma protoypes with Plugin led API access to AI. </p>]]></content:encoded></item><item><title><![CDATA[Will you remember? 💔]]></title><description><![CDATA[<p>Advait is prone to not replying to messages and ignoring calls while in his work mode that lasts weeks. As a medium of physically being able to reach out to him and force him to see messages, I came up with the idea of giving him an internet connected display</p>]]></description><link>https://jaineric.com/will-you-remember/</link><guid isPermaLink="false">673910382a884f03ca375589</guid><category><![CDATA[Fun]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Sat, 16 Nov 2024 21:42:28 GMT</pubDate><content:encoded><![CDATA[<p>Advait is prone to not replying to messages and ignoring calls while in his work mode that lasts weeks. As a medium of physically being able to reach out to him and force him to see messages, I came up with the idea of giving him an internet connected display to permanently hang in his room in the US. I can message him using telegram, the device receives it, beeps a few times to annoy him and then displays the message on loop until the next one is received. It can show some fun animations and play annoying tone-modulated beep music that I can trigger on demand from here xD</p><figure class="kg-card kg-video-card"><div class="kg-video-container"><video src="https://jaineric.com/content/media/2024/11/20240816_152458.mp4" poster="https://img.spacergif.org/v1/1080x1920/0a/spacer.png" width="1080" height="1920" loop autoplay muted playsinline preload="metadata" style="background: transparent url(&apos;https://jaineric.com/content/images/2024/11/media-thumbnail-ember6348.jpg&apos;) 50% 50% / cover no-repeat;"></video><div class="kg-video-overlay"><button class="kg-video-large-play-icon"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"/></svg></button></div><div class="kg-video-player-container kg-video-hide"><div class="kg-video-player"><button class="kg-video-play-icon"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"/></svg></button><button class="kg-video-pause-icon kg-video-hide"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"/><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"/></svg></button><span class="kg-video-current-time">0:00</span><div class="kg-video-time">/<span class="kg-video-duration"></span></div><input type="range" class="kg-video-seek-slider" max="100" value="0"><button class="kg-video-playback-rate">1&#xD7;</button><button class="kg-video-unmute-icon"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"/></svg></button><button class="kg-video-mute-icon kg-video-hide"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"/></svg></button><input type="range" class="kg-video-volume-slider" max="100" value="100"></div></div></div></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240814_184535.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240814_184535.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240814_184535.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240814_184535.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240814_184535.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240816_153709.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240816_153709.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240816_153709.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240816_153709.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240816_153709.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p></p><p></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240816_151430.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240816_151430.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240816_151430.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240816_151430.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240816_151430.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240816_125406.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240816_125406.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240816_125406.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240816_125406.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240816_125406.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption>Its quite hard to get the diffusion from the LED matrix right, but I&apos;m quite happy with how it finally turned out(see video)</figcaption></figure>]]></content:encoded></item><item><title><![CDATA[Zoom Button 2.0]]></title><description><![CDATA[<p>I made the second version of my Zoom Button as a Secret Santa present for my teammate Uzair at Nutanix. It came with an accompanying bespoke <a href="https://zoom-button.netlify.app/">website</a> that has instructions, code and other tidbits about the device. </p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240116_201627.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240116_201627.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240116_201627.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240116_201627.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240116_201627.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240117_002741.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240117_002741.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240117_002741.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240117_002741.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240117_002741.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/IMG-20240117-WA0020-1.jpg" width="974" height="1600" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/IMG-20240117-WA0020-1.jpg 600w, https://jaineric.com/content/images/2024/11/IMG-20240117-WA0020-1.jpg 974w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/IMG-20240117-WA0023-1.jpg" width="1200" height="1600" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/IMG-20240117-WA0023-1.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/IMG-20240117-WA0023-1.jpg 1000w, https://jaineric.com/content/images/2024/11/IMG-20240117-WA0023-1.jpg 1200w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption>He loves it! | Him saying something to the tune of &quot;I think</figcaption></figure>]]></description><link>https://jaineric.com/zoom-button-2-0/</link><guid isPermaLink="false">67390d842a884f03ca375553</guid><category><![CDATA[Fun]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Sat, 16 Nov 2024 21:29:49 GMT</pubDate><content:encoded><![CDATA[<p>I made the second version of my Zoom Button as a Secret Santa present for my teammate Uzair at Nutanix. It came with an accompanying bespoke <a href="https://zoom-button.netlify.app/">website</a> that has instructions, code and other tidbits about the device. </p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240116_201627.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240116_201627.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240116_201627.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240116_201627.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240116_201627.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240117_002741.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240117_002741.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240117_002741.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240117_002741.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240117_002741.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/IMG-20240117-WA0020-1.jpg" width="974" height="1600" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/IMG-20240117-WA0020-1.jpg 600w, https://jaineric.com/content/images/2024/11/IMG-20240117-WA0020-1.jpg 974w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/IMG-20240117-WA0023-1.jpg" width="1200" height="1600" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/IMG-20240117-WA0023-1.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/IMG-20240117-WA0023-1.jpg 1000w, https://jaineric.com/content/images/2024/11/IMG-20240117-WA0023-1.jpg 1200w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption>He loves it! | Him saying something to the tune of &quot;I think i&apos;ve got the best Christmas present ever&quot;. Anvyay Clearly agrees.&#xA0;</figcaption></figure><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240116_201940.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240116_201940.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240116_201940.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240116_201940.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240116_201940.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/20240116_202127.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/20240116_202127.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/20240116_202127.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/20240116_202127.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/20240116_202127.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption>Insides | Signature date stamping</figcaption></figure>]]></content:encoded></item><item><title><![CDATA[Live edge desk clock]]></title><description><![CDATA[<p>Made from a slice of bark that I fitted a clock mechanism in. Two coats of staining in a honey maple colour and then protected with a few coats of clear varnish. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/IMG_20230827_132813-1.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/IMG_20230827_132813-1.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/IMG_20230827_132813-1.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/IMG_20230827_132813-1.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/IMG_20230827_132813-1.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/IMG_20230827_132820-1.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/IMG_20230827_132820-1.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/IMG_20230827_132820-1.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/IMG_20230827_132820-1.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/IMG_20230827_132820-1.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption>For those with a keen eye, the staining is inconsistent but hey, my first time staining wood! | I</figcaption></figure>]]></description><link>https://jaineric.com/live-edge-desk-clock/</link><guid isPermaLink="false">67390b5a2a884f03ca375525</guid><category><![CDATA[Fun]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Sat, 16 Nov 2024 21:19:05 GMT</pubDate><content:encoded><![CDATA[<p>Made from a slice of bark that I fitted a clock mechanism in. Two coats of staining in a honey maple colour and then protected with a few coats of clear varnish. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/IMG_20230827_132813-1.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/IMG_20230827_132813-1.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/IMG_20230827_132813-1.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/IMG_20230827_132813-1.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/IMG_20230827_132813-1.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://jaineric.com/content/images/2024/11/IMG_20230827_132820-1.jpg" width="2000" height="2667" loading="lazy" alt srcset="https://jaineric.com/content/images/size/w600/2024/11/IMG_20230827_132820-1.jpg 600w, https://jaineric.com/content/images/size/w1000/2024/11/IMG_20230827_132820-1.jpg 1000w, https://jaineric.com/content/images/size/w1600/2024/11/IMG_20230827_132820-1.jpg 1600w, https://jaineric.com/content/images/size/w2400/2024/11/IMG_20230827_132820-1.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption>For those with a keen eye, the staining is inconsistent but hey, my first time staining wood! | I timestamp my creations as an inspiration from my current favourite artists Tom Sachs and Van Neistat</figcaption></figure>]]></content:encoded></item><item><title><![CDATA[What kind of tech are you building?]]></title><description><![CDATA[<p>This question is largely inspired by my reading of the &quot;Why Nations Fail&quot; book. It talks about the importance of inclusive economic and inclusive political institutions and how they feed into the strengthening of each other in a virtuous circle. </p><p>Vice versa, excluding/absolutist political institutions and extractive</p>]]></description><link>https://jaineric.com/what-kind-of-tech-are-you-building/</link><guid isPermaLink="false">6738fbaf2a884f03ca375413</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Sat, 16 Nov 2024 21:09:50 GMT</pubDate><content:encoded><![CDATA[<p>This question is largely inspired by my reading of the &quot;Why Nations Fail&quot; book. It talks about the importance of inclusive economic and inclusive political institutions and how they feed into the strengthening of each other in a virtuous circle. </p><p>Vice versa, excluding/absolutist political institutions and extractive institutions re-enforce each other as well in a vicious circle. </p><p>As builders of technology we must ask ourselves what kind of economic and political institution building are we contributing to. What kinds of technologies promote more inclusiveness and which ones lead to extractive institutions. </p><p>This I feel is also deeply linked to my discomfort in working with companies I feel are morally questionable in their impact on the world. Towards the end of college I had a very strong notion about not working in companies that are primarily attention extractive(Youtube, Tiktok etc) and instead wanted to work for comoanies that provide tools that helped you do whatever you wished to, but better and faster(Samsung, MS, Atlassian). After working in the AR/Metaverse domain while at Samsung, seeing no <em>useful</em> usecases beyond gimicks, I decided this was not for me. Moving to Nutanix (IT infra company), seemed like a far more interesting choice for various reasons amongst which was the fact that they are building technology that acts as the infrastructure layer to run software. As I then understood it, creating the plumbing of the internet felt like a much better use of my time and talents than slinging vapourware. </p><p>A few key examples come to mind:<br></p><h3 id="inclusive">Inclusive</h3><ol><li>Tools: Tools enable people to perform actions that were not available to them before. They lower the barrier to entry, they make production cheaper/faster, they </li><li>Open Source: Enshrined in its very nature is the idea that because of its marginal distribution/creation cost, computer technology is freely reusable and distributable. By providing the building blocksThis leads to more participants in the economic arena. </li><li>Nutanix: Feels like by trying to commoditise the server market as well as the cloud market, it is opening up options for anyone to manage large-scale infrastruture on non-propreitary x86 hardware and by allowing free movement across cloud for your data and apps, it is opening up the field by preventing the extractive tendencies of the cloud(data egress charges and whatnot). Maybe these kinds of open policies are only here while we are the challengers and will be replaced by extractive business practice evantually, but that is a future problem ig. ATM we dont even stop customers from migraing their entire stack off nutanix I believe. </li><li>ONDC: Is probably the biggest free market play enabled by the govt to compete against e-commerce and food delivery platforms. It is essentially commoditising marketplace platforms by providing a free access to suppliers, buyers, and delivery partners. It is a great example of a politically and economically inclusive institution. </li><li>UPI: UPI is setup as a free to use instant digital inter-account payment system. This infrastructure has led to the creation of a booming fintech field in india and enabled countless B2C brands to break free of the proprietary Visa/mastercard/others payment fees. It has also provided unprecedented access to digital payments for consumers in India. </li><li>MOOCs: Open access to vast amounts of learning</li></ol><h3 id="extractive">Extractive</h3><ol><li>Large scale data collection: It is being used to undermine the right to self determination/free-will in some ways. </li><li>E-commerce manipulation: </li><li>Social media: Inducing hatred, self loathing, fear, disharmony. By expliting users to create content, they are effectively monetising the efforts of its vast user base and selling their attention to advertisers. Marketplace for buying and selling attention. Where what the user gains is questionable when compared to what other parties involved gain. (Soshana zuboff talks about it too when asking how much does the user benefit in terms of features when google processes their data vs how much does google benefit. There&apos;s a diagram also in the book)</li><li>AI? It has taken all of the internet and content from authors, artists etc. Is it providing a net benefit to humanity? Jury&apos;s out ig. Also just realised that by technically scraping all of the internet, AI companies are essentially violating people&apos;s &quot;Right to property&quot; since I doubt that they ever consented for their IP to be used in this manner. It is similar to all the examples in the book about the elites taking over vast swathes of land to produce/grow benefits for them and nothing for the natives/labourers etc. In that sense nothing has changed really. The elite in a system continue to take whatever they wish and a truly inclusive political system shouldn&apos;t allow it without appropriate payment/recourse. </li><li></li></ol><p></p><p>I also wonder wheather it is technology itself that is more inclusive or extractive or the business practicies within which it is utilised. Might have to dig further into the affordances of various technologies to figure that out(Similar to the argument Tarun referred to about making guns vs knives. One is clearly meant for killing while the other has myriad uses)</p><p></p><p>Other interesting reads:</p><ul><li>The Cathedral and the Bazaar</li><li>NTNX 10 year Retrospective document</li><li>Gwern&apos;s article on Commoditising your compliment <a href="https://gwern.net/complement">https://gwern.net/complement</a></li><li>Zuboff Surveillance Capitalism</li></ul><p></p><p>Maybe another way to think about this could be to talk about &quot;are you helping incumbents deepen their moat&quot; and therefore be more extractive </p><p>OR, are you performing creative destruction by reducing/decimating previous moats with tech means. Nutanix destroys previous moats(Hardware vendors, hypervisor platforms, cloud vendors) but hasnt started building its own moat yet. Charging a &quot;fair amount&quot; for your own work is not the villain. It is imporetant to realise when the power to price something transfers from market forces into the hand of a monopolistic business. Zero to One&apos;s core argument is to pick fields/problems where there is potential to be a monopolist leader since markets with competetition eat into profitability. </p><p>Make tech that demonopolises markets! Fight monopolisation by commoditising compliments or sharing access to tools available to monopolists. </p>]]></content:encoded></item><item><title><![CDATA[On making 'useless' things]]></title><description><![CDATA[<p>For those who have known me for a few years, I have a tendency to make things/objects/knick knacks that are seemingly &apos;useless&apos;. </p><p>In no particular order they are:</p><ul><li>Advait&apos;s Bday Card - inspired by our conversations about web 1.0 aesthetic</li><li>The Zoom Button</li></ul>]]></description><link>https://jaineric.com/on-making-useless-things/</link><guid isPermaLink="false">640b6576aabcc26c870fff37</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Sat, 16 Nov 2024 21:04:14 GMT</pubDate><content:encoded><![CDATA[<p>For those who have known me for a few years, I have a tendency to make things/objects/knick knacks that are seemingly &apos;useless&apos;. </p><p>In no particular order they are:</p><ul><li>Advait&apos;s Bday Card - inspired by our conversations about web 1.0 aesthetic</li><li>The Zoom Button - inspired by the pandemic</li><li>The Arc Prank - inspired by MIT hacks</li><li>Hackathon project - footmat</li><li>The Wii remote that acts as an air drumstick</li><li>Advait&apos;s US-going-away-present</li></ul><p>Other ideas that I havent worked on <em>yet</em> but I want to bring into existence:</p><ul><li>A Water manufacturing machine - Burn Hydrogen gas to create chemically pure water to which we add minerals and aeration to make it potable</li><li>A Harry Potter payments wand</li><li>An extension to the Zoom button which is a rotating warning light a la cop cars/industrial warnings</li><li>A Large pay telephone converted to a smartphone &apos;replacement&apos;</li></ul><p>Talk about Tom Sachs and his ideas that make believe building can be real if you pursue something seriously enough. </p><p>These &apos;artefacts&apos; have no need to exist other than because they can, and I believe they should. If nothing else, to give me the joy of creation. I guess my therapist would argue that I dont need permission to do things or justify doing things. But I guess, yet, here I am, giving myself permission to continue building &apos;useless&apos; things. Because guess what, they do have use, it is to give me joy!</p>]]></content:encoded></item><item><title><![CDATA[Happiness vs Fulfillment]]></title><description><![CDATA[<p>I think most people want to be happy, but I think its an inherently unstable state of being. Happiness is often experienced in contrast to a lack of it. </p><figure class="kg-card kg-image-card"><img src="https://jaineric.com/content/images/2023/07/image.png" class="kg-image" alt loading="lazy" width="1222" height="473" srcset="https://jaineric.com/content/images/size/w600/2023/07/image.png 600w, https://jaineric.com/content/images/size/w1000/2023/07/image.png 1000w, https://jaineric.com/content/images/2023/07/image.png 1222w" sizes="(min-width: 720px) 720px"></figure><p>I feel that it is far more sustainable to aim for fulfillment. Fulfillment comes from setting a goal, working towards it</p>]]></description><link>https://jaineric.com/happiness-vs-fulfilment/</link><guid isPermaLink="false">64a1c3b7a7392804568fc07a</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Sat, 16 Nov 2024 20:59:22 GMT</pubDate><content:encoded><![CDATA[<p>I think most people want to be happy, but I think its an inherently unstable state of being. Happiness is often experienced in contrast to a lack of it. </p><figure class="kg-card kg-image-card"><img src="https://jaineric.com/content/images/2023/07/image.png" class="kg-image" alt loading="lazy" width="1222" height="473" srcset="https://jaineric.com/content/images/size/w600/2023/07/image.png 600w, https://jaineric.com/content/images/size/w1000/2023/07/image.png 1000w, https://jaineric.com/content/images/2023/07/image.png 1222w" sizes="(min-width: 720px) 720px"></figure><p>I feel that it is far more sustainable to aim for fulfillment. Fulfillment comes from setting a goal, working towards it and achieving it. </p><p>I think it also ties into the love for process vs the love for the outcome. If you are outcome-oriented, happiness ends up being tied in with achievement. </p><p>The love of process lets you find meaning in the doing of things rather than the result. Results are often contingent on many more factors outside out control or ability. </p>]]></content:encoded></item><item><title><![CDATA[What money can buy]]></title><description><![CDATA[<ul><li>Something about what money cant buy the book</li><li>Talk about the neal.fun page</li></ul><p>Levels of buying:</p><ol><li>Food</li><li>Shelter</li><li>Trips</li><li>Cars</li><li>Real estate</li><li>Yatch</li><li>Ideas - Investing in startups/people/etc</li></ol>]]></description><link>https://jaineric.com/what-money-can-buy/</link><guid isPermaLink="false">6499f758a7392804568fc061</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Sat, 16 Nov 2024 20:58:56 GMT</pubDate><content:encoded><![CDATA[<ul><li>Something about what money cant buy the book</li><li>Talk about the neal.fun page</li></ul><p>Levels of buying:</p><ol><li>Food</li><li>Shelter</li><li>Trips</li><li>Cars</li><li>Real estate</li><li>Yatch</li><li>Ideas - Investing in startups/people/etc</li></ol>]]></content:encoded></item><item><title><![CDATA[Game Idea #N]]></title><description><![CDATA[<p>Co-thought out with Aayushi<br>The core concent of the game is a humorously presented idea that all humans are just meat suits filled with valuable organs. (That&apos;s how an analyst at Blackstone sees them xD). The idea came from the fact that people offer the same possibility of</p>]]></description><link>https://jaineric.com/game-idea-1/</link><guid isPermaLink="false">65a83977a7392804568fc0e8</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Fri, 15 Nov 2024 21:08:00 GMT</pubDate><content:encoded><![CDATA[<p>Co-thought out with Aayushi<br>The core concent of the game is a humorously presented idea that all humans are just meat suits filled with valuable organs. (That&apos;s how an analyst at Blackstone sees them xD). The idea came from the fact that people offer the same possibility of being &apos;gutted&apos;, re&apos;organ&apos;ised, and sold for parts for a higher price than it takes to buy a meat suit. </p><p>Note: This game wont allude to slavery because it will have people of all colour gender etc. Or could be rethemed to Zombies or some suitably abstract choice</p><p>So as a core mechanic, the players would buy &quot;Bodies&quot; at a certain price. These bodies will contain various &quot;organs&quot; such as Heart, Brain, Kidneys, Livers, etc. Depending upon their particular &quot;Bag&quot; they can get a bunch of bodies that have organs worth different amounts because of quality etc. &#xA0;An alternative to this is that all individual organs are commodity but the market demand/pricing determines how much a particular organ is worth at the moment. </p><p>The market can be a randomly generated demand led model. This can potentially be clubbed with a mechanic where if you open up a body for an X organ, you might have to sell the other organs off for little money and or ruin the demand for other players. So you will have to balance, your organ supply and when you sacrifice the bodies to get the parts. </p><p>Other ideas include being able to buy a &quot;refrigerator&quot; of sorts that lets you store organs and ride out of price fluctuatuion. </p><p>Another upgrade can be to allow people to mix humans and make new Organ bags. Some of these new people could have very strong hearts/4 kidneys, great hair etc. They can be sacrificed to yeild that one thing, and the player doesnt incure a new loss from the loss of unused organs. </p>]]></content:encoded></item><item><title><![CDATA[Game of Life]]></title><description><![CDATA[<p>Based on the few decades I&apos;ve been around and the experiences I&#x2019;ve had (college, parents, friends, college, job, etc)&#x2026; from these experiences, I&#x2019;m of the opinion, that most things in life can be thought of as a game.</p><p>Different domains of life: romance,</p>]]></description><link>https://jaineric.com/game-of-life/</link><guid isPermaLink="false">648c6317a7392804568fbf93</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Wed, 03 Jan 2024 07:16:55 GMT</pubDate><content:encoded><![CDATA[<p>Based on the few decades I&apos;ve been around and the experiences I&#x2019;ve had (college, parents, friends, college, job, etc)&#x2026; from these experiences, I&#x2019;m of the opinion, that most things in life can be thought of as a game.</p><p>Different domains of life: romance, friendships, career choices, economic choices, can be looked at as situations that come with their own set of meta rules and strategies that make sense within that framework (I also take this moment to clarify that these games are not all similar or zero sum). They range throughout from competitive; co-operative; semi co-operative.</p><p>Competitive - Dating a monogamous person(starting to date them). <em>Not a great example, will come back to it. </em></p><p>Semi-coop - career progress, Politics</p><p>Coop - mutually meaningful friendships/strong relationships</p><p>(Though not to forget) - life differs from games in a significant way: games are usually inconsequential, while life choices/strategies may or may not be seen as such depending on the way one approaches life.</p><p>Unlike games, at the start of play, the rules to a particular engagement might not be clear. And the &#x2018;game&#x2019; of life, contrary to its name is not really a game. It doesn&#x2019;t start with rules, the players don&#x2019;t know that they are entering the magic circle. They are thrust into situations (often unwillingly) and are expected to thrive/survive.</p><p>Games come with a few kinds of elements:</p><ul><li>Resources: Enable you to have more choices. Your special abilities, money, time, networks etc are all a resource you can tap into. </li><li>Choices: Let you decide what to do with those resources</li><li>Players: Other people participating in the <em>game</em></li><li>and Rules: Dictate how the choices we make lead to outcomes</li></ul><h3 id="resources">Resources</h3><p>Resources are something we understand intuitively but I want to go into a few kinds and the benefits they offer. They are of two main types, exhaustible and inexhaustible. </p><ol><li>Exhaustible resources are the kinds of resources that reduce on using. Money, energy, time</li><li>Inexhaustible resources are things like skills, intellect, networks</li><li></li></ol><p></p><ol><li>Based on your choices, you might want to treat Resources as interconvertible to some extent</li></ol><ul><li>Money -&gt; Time: By buying the service of others(Househelp, Deliverypeople, ) and thus freeing yourself of doing that labour. &#xA0;</li><li>Time -&gt; Skills: Getting better at playing the guitar, doing origami, and writing code by investing time in practice </li><li>Effort -&gt; Fit body: Going to the gym/working out is an easy example of converting effort into bodily health. </li></ul><p>2. You unlock more Rules (read recipes) of interconversion as you discover more of the metarules. </p><ul><li>like it is possible to learn to fart musically(idk if its true, but I&apos;d very much like it to be)</li><li>Finding out that a certain coding class offers better rates of learning</li></ul><p>Sometimes these discoveries are also fascinating and heartbreaking:</p><ul><li>It is not very hard to train babies to have perfect pitch but very hard to pick the skill up as an adult. </li><li></li></ul><p></p><h3 id="players">Players</h3><p></p><h3 id="career-paths">Career Paths</h3><p>Chapter: There are two types of career paths</p><p>My close friend Advait posits that there are two types of career paths. One that&#x2019;s musicians/artists/researchers/entrepreneurs and the other that is most people in corporate jobs etc.</p><p>The key distinction is that people who want <em>their own work</em> to be seen as their own are often on the artist track. They have narcissistic tendencies towards their own work. This attachment to the fruits of their labour makes them pursue career paths where the possibility of such works being solely credited to them is the norm. </p><p>The other group is okay with letting their work exist without their names attached to it. An important clarification here is that &#x2018;the quality of work&#x2019; is an independent dimension and can broadly be separated from the attachment to the work. There are people who would not care about their name on the products but are excellent at what they do. They can be passionate, driven and excel in their domains without needing to be plastered all over it</p><p>It is entirely about how people derive meaning in their lives. Some people want to be known for their work while others don&#x2019;t care either way. If work forms a significant part of identity then it is likely that a person might be more inclined towards the &#x2018;Rockstar path&#x2019;. </p><p>Info box: Don&#x2019;t tell anyone you like them over noodles. Nobody looks great doing that.</p><p>PS: or a taco/Sub</p>]]></content:encoded></item><item><title><![CDATA[Is IG making us distracted and less adept?]]></title><description><![CDATA[<p>Rishabh [20 June 2022, 1:58 am] The full claim being: I feel that by being available as an always available and cognitively cheap escape, IG is enabling us to be more distracted than ever and is therefore also taking away from our ability/opportunities of grappling with our emotions</p>]]></description><link>https://jaineric.com/is-ig-making-us-distracted-and-less-adept/</link><guid isPermaLink="false">62af86e5a0ee0e5293750595</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Tue, 21 Jun 2022 19:19:54 GMT</pubDate><content:encoded><![CDATA[<p>Rishabh [20 June 2022, 1:58 am] The full claim being: I feel that by being available as an always available and cognitively cheap escape, IG is enabling us to be more distracted than ever and is therefore also taking away from our ability/opportunities of grappling with our emotions and dealing with them. </p><p>There&apos;s no dearth of research on how addicted we are to our feed based apps and there is no shortage of anecdotal evidence either. Everywhere I see, everyone is always on their phones. I feel that having such a convenient escape allows you to ignore the pertinent thoughts from yoir head and lets you to lead an alternate life if seeing the world. </p>]]></content:encoded></item><item><title><![CDATA[Is this worth doing?]]></title><description><![CDATA[<p></p><p>Rishabh [2022-6-16 13:28:57]<br>Why not? The idea is that we put together our <em>Random discussions</em> in a form that we can document and revisit over time with improvements in our knowledge and thinking. </p>]]></description><link>https://jaineric.com/is-this-worth-doing/</link><guid isPermaLink="false">62aae253a0ee0e5293750563</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Advait Bhat]]></dc:creator><pubDate>Thu, 16 Jun 2022 08:14:21 GMT</pubDate><content:encoded><![CDATA[<p></p><p>Rishabh [2022-6-16 13:28:57]<br>Why not? The idea is that we put together our <em>Random discussions</em> in a form that we can document and revisit over time with improvements in our knowledge and thinking. </p>]]></content:encoded></item><item><title><![CDATA[Is Elon a Genius?]]></title><description><![CDATA[<p>@advaitmb [1655364974]: Ironically, a rant about how Elon Musk&apos;s personality cult has been fascinating me led to the creation of this blog format between Rishabh, Tarun and I. I don&apos;t think Tarun even knows yet that we are (and he is) doing something like this. This</p>]]></description><link>https://jaineric.com/musings-1/</link><guid isPermaLink="false">62aab99da0ee0e5293750506</guid><category><![CDATA[Musings]]></category><dc:creator><![CDATA[Rishabh Jain]]></dc:creator><pubDate>Thu, 16 Jun 2022 05:03:39 GMT</pubDate><content:encoded><![CDATA[<p>@advaitmb [1655364974]: Ironically, a rant about how Elon Musk&apos;s personality cult has been fascinating me led to the creation of this blog format between Rishabh, Tarun and I. I don&apos;t think Tarun even knows yet that we are (and he is) doing something like this. This is honestly the quickest idea to action conversion we have has as a group - honestly, ever. This discussion started with me getting into another one of my rabit holes, where some disconence in my mind embarks me on an obsessive pursuit to clear the said disconence. This time, it was this urge to idealise people, and how my mind was coming up with defences every time I resisted the temptetion. Why was my mind trying to defend Elon Musk? Had his personality marketing gotten a hold over me? But honestly, this is not about Elon Musk - he is but an instance of this tendancy I ( and perhaps we all) have. Coming up with non-messy representations of concepts in our mind - where we try to categorise them into clear boxes. For instance, either idolise people or declare them as absolute shams. I had a similar phase with Gandhi just a few weeks ago. Well, comparing Gandhi to Elon is like comaring Jobs to Trump is like comapring Apples to Oranges (yes, I shoveed in Jobs and Trumps to to make an apples to oranges joke.) But honeslty, one cannot possibly compare Gandhi to Elon - despite all Gandhi perverse &apos;Experiments with Truth&apos;, he did give India and the word one of the most influential schools of thoughts. But thats the catch - is &apos;despite&apos; permissible? The question finally comes down to that, I feel (atleast at the moment it does)n Okay these are two seperate issues - Elon Musk&apos;s personality marketing and how the world sees him a genius is a completely seperate issue than whether we can have respect someone&apos;s work while despising some other stuff they did, and whether we can despise someone, yet respect some on their work. These issues are, I admit, related. But still need to be seperately discussed in their won right. Solving one might help untangling the other, but they still need to have sepereate resolutions. </p><p>Rishabh [2022-6-16 13:43:57] Testing 123<br><br>Rishabh [2022-9-28 17:14:15]:</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jaineric.com/content/images/2022/09/image.png" class="kg-image" alt="A screenshot showing how the invitation sent to Tarun expired 3 months ago" loading="lazy" width="816" height="118" srcset="https://jaineric.com/content/images/size/w600/2022/09/image.png 600w, https://jaineric.com/content/images/2022/09/image.png 816w" sizes="(min-width: 720px) 720px"><figcaption>Update on the &apos;Tarun not knowing about this&apos;</figcaption></figure>]]></content:encoded></item><item><title><![CDATA[Start here for a quick overview of everything you need to know]]></title><description><![CDATA[We've crammed the most important information to help you get started with Ghost into this one post. It's your cheat-sheet to get started, and your shortcut to advanced features.]]></description><link>https://jaineric.com/welcome/</link><guid isPermaLink="false">61d47035b8999e5961fa19c5</guid><category><![CDATA[Getting Started]]></category><dc:creator><![CDATA[Ghost]]></dc:creator><pubDate>Tue, 04 Jan 2022 16:05:14 GMT</pubDate><media:content url="https://static.ghost.org/v4.0.0/images/welcome-to-ghost.png" medium="image"/><content:encoded><![CDATA[<img src="https://static.ghost.org/v4.0.0/images/welcome-to-ghost.png" alt="Start here for a quick overview of everything you need to know"><p><strong>Hey there</strong>, welcome to your new home on the web! </p><p>Unlike social networks, this one is all yours. Publish your work on a custom domain, invite your audience to subscribe, send them new content by email newsletter, and offer premium subscriptions to generate sustainable recurring revenue to fund your work. </p><p>Ghost is an independent, open source app, which means you can customize absolutely everything. Inside the admin area, you&apos;ll find straightforward controls for changing themes, colors, navigation, logos and settings &#x2014; so you can set your site up just how you like it. No technical knowledge required.</p><p>If you&apos;re feeling a little more adventurous, there&apos;s really no limit to what&apos;s possible. With just a little bit of HTML and CSS you can modify or build your very own theme from scratch, or connect to Zapier to explore advanced integrations. Advanced developers can go even further and build entirely custom workflows using the Ghost API.</p><p>This level of customization means that Ghost grows with you. It&apos;s easy to get started, but there&apos;s always another level of what&apos;s possible. So, you won&apos;t find yourself outgrowing the app in a few months time and wishing you&apos;d chosen something more powerful!</p><hr><p>For now, you&apos;re probably just wondering what to do first. To help get you going as quickly as possible, we&apos;ve populated your site with starter content (like this post!) covering all the key concepts and features of the product.</p><p>You&apos;ll find an outline of all the different topics below, with links to each section so you can explore the parts that interest you most.</p><p>Once you&apos;re ready to begin publishing and want to clear out these starter posts, you can delete the &quot;Ghost&quot; staff user. Deleting an author will automatically remove all of their posts, leaving you with a clean blank canvas.</p><h2 id="your-guide-to-ghost">Your guide to Ghost</h2><ul><li><a href="https://jaineric.com/design/">Customizing your brand and site settings</a></li><li><a href="https://jaineric.com/write/">Writing &amp; managing content, an advanced guide for creators</a></li><li><a href="https://jaineric.com/portal/">Building your audience with subscriber signups</a></li><li><a href="https://jaineric.com/sell/">Selling premium memberships with recurring revenue</a></li><li><a href="https://jaineric.com/grow/">How to grow your business around an audience</a></li><li><a href="https://jaineric.com/integrations/">Setting up custom integrations and apps</a></li></ul><p>If you get through all those and you&apos;re hungry for more, you can find an extensive library of content for creators over on <a href="https://ghost.org/blog/">the Ghost blog</a>.</p><hr><h2 id="getting-help">Getting help</h2><p>If you need help, <a href="https://ghost.org/pricing/">Ghost(Pro)</a> customers can always reach our full-time support team by clicking on the <em>Ghost(Pro)</em> link inside their admin panel.</p><p>If you&apos;re a developer working with the codebase in a self-managed install, check out our <a href="https://forum.ghost.org">developer community forum</a> to chat with other users.</p><p>Have fun!</p>]]></content:encoded></item><item><title><![CDATA[Customizing your brand and design settings]]></title><description><![CDATA[How to tweak a few settings in Ghost to transform your site from a generic template to a custom brand with style and personality.]]></description><link>https://jaineric.com/design/</link><guid isPermaLink="false">61d47035b8999e5961fa19c3</guid><category><![CDATA[Getting Started]]></category><dc:creator><![CDATA[Ghost]]></dc:creator><pubDate>Tue, 04 Jan 2022 16:05:13 GMT</pubDate><media:content url="https://static.ghost.org/v4.0.0/images/publishing-options.png" medium="image"/><content:encoded><![CDATA[<img src="https://static.ghost.org/v4.0.0/images/publishing-options.png" alt="Customizing your brand and design settings"><p>As discussed in the <a href="https://jaineric.com/welcome/">introduction</a> post, one of the best things about Ghost is just how much you can customize to turn your site into something unique. Everything about your layout and design can be changed, so you&apos;re not stuck with yet another clone of a social network profile.</p><p>How far you want to go with customization is completely up to you, there&apos;s no right or wrong approach! The majority of people use one of Ghost&apos;s built-in themes to get started, and then progress to something more bespoke later on as their site grows. </p><p>The best way to get started is with Ghost&apos;s branding settings, where you can set up colors, images and logos to fit with your brand.</p><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://static.ghost.org/v4.0.0/images/brandsettings.png" class="kg-image" alt="Customizing your brand and design settings" loading="lazy" width="3456" height="2338"><figcaption>Ghost Admin &#x2192; Settings &#x2192; Branding</figcaption></figure><p>Any Ghost theme that&apos;s up to date and compatible with Ghost 4.0 and higher will reflect your branding settings in the preview window, so you can see what your site will look like as you experiment with different options.</p><p>When selecting an accent color, try to choose something which will contrast well with white text. Many themes will use your accent color as the background for buttons, headers and navigational elements. Vibrant colors with a darker hue tend to work best, as a general rule.</p><h2 id="installing-ghost-themes">Installing Ghost themes</h2><p>By default, new sites are created with Ghost&apos;s friendly publication theme, called Casper. Everything in Casper is optimized to work for the most common types of blog, newsletter and publication that people create with Ghost &#x2014; so it&apos;s a perfect place to start.</p><p>However, there are hundreds of different themes available to install, so you can pick out a look and feel that suits you best.</p><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://static.ghost.org/v4.0.0/images/themesettings.png" class="kg-image" alt="Customizing your brand and design settings" loading="lazy" width="3208" height="1618"><figcaption>Ghost Admin &#x2192; Settings &#x2192; Theme</figcaption></figure><p>Inside Ghost&apos;s theme settings you&apos;ll find 4 more official themes that can be directly installed and activated. Each theme is suited to slightly different use-cases.</p><ul><li><strong>Casper</strong> <em>(default)</em> &#x2014; Made for all sorts of blogs and newsletters</li><li><strong>Edition</strong> &#x2014; A beautiful minimal template for newsletter authors</li><li><strong>Alto</strong> &#x2014; A slick news/magazine style design for creators</li><li><strong>London</strong> &#x2014; A light photography theme with a bold grid</li><li><strong>Ease</strong> &#x2014; A library theme for organizing large content archives</li></ul><p>And if none of those feel quite right, head on over to the <a href="https://ghost.org/themes/">Ghost Marketplace</a>, where you&apos;ll find a huge variety of both free and premium themes.</p><h2 id="building-something-custom">Building something custom</h2><p>Finally, if you want something completely bespoke for your site, you can always build a custom theme from scratch and upload it to your site.</p><p>Ghost&apos;s theming template files are very easy to work with, and can be picked up in the space of a few hours by anyone who has just a little bit of knowledge of HTML and CSS. Templates from other platforms can also be ported to Ghost with relatively little effort.</p><p>If you want to take a quick look at the theme syntax to see what it&apos;s like, you can <a href="https://github.com/tryghost/casper/">browse through the files of the default Casper theme</a>. We&apos;ve added tons of inline code comments to make it easy to learn, and the structure is very readable.</p><figure class="kg-card kg-code-card"><pre><code class="language-handlebars">{{#post}}
&lt;article class=&quot;article {{post_class}}&quot;&gt;

    &lt;h1&gt;{{title}}&lt;/h1&gt;
    
    {{#if feature_image}}
    	&lt;img src=&quot;{{feature_image}}&quot; alt=&quot;Feature image&quot; /&gt;
    {{/if}}
    
    {{content}}

&lt;/article&gt;
{{/post}}</code></pre><figcaption>A snippet from a post template</figcaption></figure><p>See? Not that scary! But still completely optional. </p><p>If you&apos;re interested in creating your own Ghost theme, check out our extensive <a href="https://ghost.org/docs/themes/">theme documentation</a> for a full guide to all the different template variables and helpers which are available.</p>]]></content:encoded></item></channel></rss>